Marketing collateral refers to the collection of media used to support the sales and marketing of a product or service. Here are different types of collateral that can be used by a company:

Print 

  • Brochures: Informative booklets or pamphlets detailing products or services.
  • Flyers: Single-page handouts used for promotions or announcements.
  • Business Cards: Cards that provide contact information and establish professional connections.
  • Posters: Large printed images or texts used for promotional purposes.
  • Catalogs: Comprehensive lists of products or services offered.
  • Letterheads: Branded stationery used for official correspondence.
  • Banners: Large signs or advertisements displayed at events or locations.
  • Magazine Ads: Advertisements placed in magazines.
  • Direct Mail: Printed materials sent directly to potential customers.

  • Website: The central hub for all digital interactions and information.
  • Ebooks: Digital books that provide in-depth information on a subject.
  • Email Newsletters: Regularly sent emails that provide updates and promotions.
  • Social Media Graphics: Visual content designed for social media platforms.
  • Digital Ads: Online advertisements on websites, search engines, and social media.
  • Webinars: Online seminars or workshops.
  • Infographics: Visual representations of information or data.
  • Blogs: Regularly updated articles providing valuable content.

Event

  • Booth Displays: Branded displays for trade shows or events.
  • Signage: Signs used to promote or guide at events.
  • Giveaways: Branded merchandise given to event attendees.
  • Presentation Slides: Visual aids used during presentations or pitches.

Multimedia

  • Videos: Promotional or informational videos.
  • Podcasts: Audio content discussing relevant topics.
  • Webinars: Live or recorded online presentations.
  • Animations: Animated videos or graphics.

Internal

  • Training Manuals: Guides for employee training.
  • Employee Handbooks: Comprehensive documents outlining company policies and procedures.
  • Internal Newsletters: Updates and information shared within the company.

Others

  • Press Releases: Official statements issued to the media.
  • Case Studies: Detailed analyses of specific projects or customer experiences.
  • White Papers: Authoritative reports providing insights on specific topics.
  • Presentations: Slide decks used for pitches or meetings.
  • Acrylic Boards
  • A-Frame Signs
  • Aluminum Boards
  • Banners
  • Biz Card Magnets
  • Calendars
  • Canvas Prints

  • Car Magnets

  • Cardboards
  • Collectors Cards
  • Corrugated Boards
  • Door Hangers
  • Event Tickets
  • Floor Decals
  • Foam Boards
  • Folded Biz Cards
  • Folded Hang Tags
  • Folders
  • Framed Prints
  • Greeting Cards
  • Hang Tags
  • Hats
  • Metal Wall Prints
  • Mounted Wall Prints
  • Mouse Pads
  • Mugs
  • Notepads
  • Photo Books
  • Photo Plaques
  • Polos
  • Postcard Magnets
  • Puzzles

  • PVC Boards

  • Rack Cards
  • Retractable Banner Stands
  • Roll Labels
  • Special Shapes
  • Stickers
  • Sweatshirts / Hoodies
  • Table Tents
  • T-Shirts
  • Window Clings
  • Window Decals
  • Window Perfs
  • Yard Signs